February 13, 2022 Reading time: ~1

Episode length 1:45

Marketing and PR stunts happen all of the time and while some succeed, others crash and burn. This isn't a show about new ideas, but rather about ideas that someone has already tried and the results are already known... just maybe not to everyone.

Each episode will be approximately 15 minutes in length and be in three segments:

• The Build-Up: The idea itself and what the intended goal was.
• The Execution: Interviews about the stunt itself.
• The Results: What happened in the short and long-term.